Wimbledon Tennis Special 2009 – a Tournament Guide
Sponsored by Mercedes-Benz, this publication was distributed as an insert in the Serbian edition of the world’s most widely-read car magazine, Autobild. The magazine featured a history of the tournament, short biographies of the players most likely to win this prestigious trophy, the tournament schedule, relevant statistics and more besides.
This example shows that major brands can support each other and benefit from joint appearances in suitable publications.
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