Publications for special occasions and events
If you have good reason to want to draw public attention to your company, organisation or institution then publications for special occasions and events are the right solution. These are distributed to the general public or to the selected target groups as a free copy. In format and content these special publications resemble those sold at the newsstand. In this way, any negative perception of advertising publications on the part of the potential reader is deflected, and interest in reading it is undiminished.
A publication such as this does great things for your image and helps you attain the goals you have set in a way that has significant advantages over the standard means used to address the public.
Belgrade Beer Fest (BBF) is regarded as the most-visited cultural event in Serbia, with growing numbers of tourists from all over the world. Dennis Wilcox, Professor of Public Relations at California’s San Jose State University, highlighted ...
Sponsored by Mercedes-Benz, this publication was distributed as an insert in the Serbian edition of the world’s most widely-read car magazine, Autobild. The magazine featured a history ...
This publication was used as a promotional campaign for Alpha Bank. The main channel of distribution was as an insert in the Serbian edition of the world’s most widely-read car magazine, Autobild. In addition to this, the magazine was handed out ...
This bilingual magazine was distributed directly in tourist hot-spots in Belgrade, in the city’s pedestrian zone, in front of the Arena (the contest venue) and elsewhere. The idea of the magazine was to present the attractions ...